Prescription Drug Ads Under Fire for Being Unethical
Friday, June 27th, 2008
For over a decade, pharmacists have been advertising their products directly to consumers. There are laws that require drug ads to have proper disclaimers about the risks of their products within the ad; not many are complying with these rules.
There are attempts being made to extend the six-month moratorium to two years. The purpose of the six-month waiting period is to allow some time for physicians to become familiar with the new drugs. Many pharmaceutical companies do not abide by this rule because of the fear of falling behind in competition. You may notice that there are usually multiple ads for different drugs that promise the same thing.
In result to incompliance with the moratorium and placing improper disclaimers in ads and on the drugs themselves have put people’s lives at risk. Representative Bart Stupak of Michigan is one of the individuals concerned about misleading drug ads. It gets a little more personal for him because of what recently happened with his 83-year-old father. Stupak’s father was diagnosed with having low red blood cell counts. He later saw a Procrit drug ad on television that targeted elders with anemia, proclaiming to help liven them up (those with anemia tend to feel tired all of the time) – ads even showed before and after results of seniors who use the drug – dramatized of course.

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